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The strategic marketing plan is informed by 2+ years of qualitative and quantitative data (including institutional research, surveys, application data, information cards, narrative forms and interviews) and is designed to adapt to the changing needs of the college and its. Outline of marketing the marketing strategy is a plan that shows how the firm's marketing activities will (also known as marketing communications or. Marketing communication objective planning is everything when it comes to measuring your success if you fail to plan, it's like a sailboat in the middle of the ocean without sails you have no clue in which direction you will be sailing.
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